Companies try to hide the environmental impacts of data centers in many ways. They hide their models’ technical details, making it exceedingly hard to estimate and track their carbon footprints. At the same time, those companies have increased their public and policymaker influence campaigns with powerful counter narratives: Data centers will grow so efficient, their impact will stop being a problem; generative AI will unlock new climate innovation; AGI will solve climate change once and for all.
While there may be enormous potential for using renewable energy to power data centers, it just isn't happening at scale right now. They need energy even when the wind isn't blowing and the sun isn't shining, which means they're even more reliant on fossil fuels and stable sources of energy, like a gas power plant, than other sources of energy demand. The primary use of these data centers is to power chatbots.
In response to growing pushback by many communities, data center developers have grown more sophisticated with tactics to maintain business as usual: They’ve entered communities in secrecy under shell companies; they’ve donated to community programs to dampen resistance; they’ve made promises to cities about the sustainability of their facilities before going back on them one by one after projects have started and are more difficult to reverse.
Even though these facilities are so massive, they are also invisible because they are tucked away in neighborhoods that people usually don't go to. They're near large cities like London but not actually where people frequent. And when you drive past them, you wouldn't necessarily know that it's a data center because it's just nondescript. They purposely are unmarked because they do not want people showing up at the gates and protesting.
The one thing that can tell you if it is a data center is that there are massive power lines that are connected to these nondescript warehouses. And the amount of electricity that is being delivered is audible - the air will be crackling because of the sheer volume of electricity being delivered to this one place.
One of the craziest impacts that data centers will have, which no one ever talks about, is that they actually affect how much housing gets built. In far West London, there are housing projects that had to be suspended because data centers were using up too much energy and the grid could no longer guarantee supplies of electricity. This has happened in other places around the world as well.
One justification that is given for constructing data centers is that it creates a lot of jobs. But these are temporary jobs - construction workers, engineers, data center technicians, network engineers etc. who will be required while building the data center. These facilities are meant to be highly automated so the permanent jobs will be a for a few people who know how to work at a data center. They are likely to be people from somewhere else because there wouldn’t be data center experts living in that town. So it's actually not local jobs.
The Chinese AI players, (DeepSeek and other companies like that) behave differently because of a very particular reason. When ChatGPT first came out, all of the Chinese tech giants did the same thing as the other US tech giants, which was to try to make their own version of ChatGPT. The US government blocked Chinese companies from getting access to the most cutting-edge AI computer chips. So all of a sudden, these Chinese companies faced an enormous constraint on one of the core resources that US companies were using to supercharge their AI development.
So Chinese companies had to take a different route. They were not able to scale the same way as the US companies were able to. This probably led to DeepSeek. DeepSeek was an example of a Chinese company figuring out how to develop the same capabilities of AI but for a significantly less fraction of computational resources. DeepSeek illustrates the fact that it is possible to produce the same kind of AI with significantly less resources and therefore have a much less corrosive impact on community and planetary health.